Instagram Starts Test To Hide Likes for Users in 7 Countries
Instagram one of the biggest social media platform for sharing photos
and videos is giving more option for the users to hide the likes count
on their posts.
The new test is started experimenting with several countries starts with
Ireland, Japan, Brazil, Australia, and New Zealand. also in Canada.
Instagram says if we do this It would be less toxic and more healthy for
users to pay less attention to fake impressions and focusing on the
contents.
Selected users will get a banner notifying message after the changes
applied on a particular account.
"We want your friends to focus on the photos and videos you share, not how many likes they get. You can still see your own likes by tapping on the list of people who've liked it, but your friends will not be able to see how many likes your post has received," the company, which is owned by Facebook, said in a published statement.
They also twitted on their official Twitter handle by giving the new of
this change.
The Account owner will still be able to see how many likes they got but
their friends and followers will only able to see the comments and they
don't have any idea about likes.
They also some change on the banning accounts now you will be notified
before you get banned from Instagram or deleted your account from
Instagram which is actually a good thing for the users they will be able
to know they did something wrong or misuse the Instagram account policy
just like in the picture below.
The reason behind this experiment?
We all know Instagram is owned by Facebook so Facebook already run
this test in the past and the main reason for this test is they just
want users to focus on their contents instead of how many likes they
got and It is also good for the small influencers and Instagrammers
who don't get so many likes.
Instagram started hiding like counts of users in Canada back in April
2019. “We are testing this because we want your followers to focus on
the photos and videos you share, not how many likes they get,” a
spokesperson told TechCrunch at the time.
There is also various news on and controversial blogs social media
obsessions with heightened risks of depression, sadness, loneliness,
and envy – as well as a marked drop in self-esteem. If you focus on
these things it makes sense that Instagram is making an effort to make
its platform less threatening to users.
Advantages of No More Instagram Likes
1. Less Pressure and No Judgment
We all are humans and we measure our success against the success of
others which is not a good thing but we do. We judge looking at how many likes our competitors Instagram post gets against ours. Sometimes
we could even imagine our competitors looking at how many like they
got, quietly judging us, considering us a failure.
A lot of peoples think if someones have more likes and more
engagements their work is better than the someone who has not so many
likes even the work is better. sometimes we also judge ourselves with
other competitors and we feel discouraged because they got more likes
than us.
A world without public numbers is felt quite different, however, It
will put an end to the pressure of chasing Instagram likes and fears
of being judged by others.
Disadvantages of No More Instagram Likes
1. Finding good influencers
The number one proof we can from the influencers based upon how many
likes they get on their posts and if we can't see the likes count It's
very difficult to decide how many likes they get in a daily basis.
More importantly, Instagram itself uses likes counts to help them rank
posts as “top posts” in the hashtag feeds and the marketers use
this like engagement to discover their influencers. We don't have any idea about the top post algorithms right now but if it affects the the top feed we have to work much harder to find influencers.
If we lose to see the likes on Instagram There is another thing that will
help you to decide your engagements which is a comment. Comments have
always been a stronger signal of influence, it’s something that’s
harder to discover at the swipe of a finger and you'll always get
fewer comments then the likes counts.
2. Kill the bot system
We all know there is a lot of bots system that follows accounts for you and also bots that like posts for you and bots that leave
automated comments. Bots are banned on Instagram in the past, but
they still find the way.
By devaluing the like count Instagram is removing the value of bots.
Why would I pay to give automated Instagram likes on my post if the
like count was no longer seen by other users?
3. Social proof
It’s very easy to say that likes don’t matter, but unfortunately, they
do. How much do you trust a brand that doesn’t get engagement on their
posts? we can't trust the brand which doesn't get so many likes and
attention of users right.
A brand with a large follower count and no Instagram likes could
suggest that all the followers are fake. Online and offline, we look
to others for signals on how to behave. When we see a lot of people
like an Instagram post, we’re more likely to like it ourselves. This
phenomenon is known as social proof. You might don't like this it’s a
reality of digital marketing.
But not everybody is excited about hiding like counts.
Adam Liaw, a chef, and author in Australia with more than 100,000
Instagram followers said on Twitter that he thought the change was a
“huge mistake” that would ultimately lead to the death of Instagram.
Conclusion :
What do you think is it good or bad give your point of view on these new
changes in the comment section below.
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